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Brand-DNA

Brand-DNA keeps the same models, the same look, every season.

Brand-consistent generation for your whole catalog — not a model you rent, a discipline your brand owns the outputs of.

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What Brand-DNA is not

Not a model you rent.

Tools that sell you a model leave you with a model. Brand-DNA is the eval set, the scoring, the locked personas and the approval workflow around the model — that is what keeps a 3,000-SKU catalog consistent.

Brand-DNA is included from Team. Locked personas from House; 10+ locked personas, full approval workflow and audit on Enterprise.

Editorial portrait with a consistent, brand-specific casting and mood

How it works

Eval set. Score. Lock. Release.

  1. 01

    Ingest

    Your brand assets and reference imagery become a brand eval set.

  2. 02

    Generate

    Brand-conditioned orchestration (v1, live today); v2 adds a per-brand adapter that produces the brand-consistent reference, rendered to final quality by the flagship model (rolling out).

  3. 03

    Score

    Automated consistency and garment-fidelity scoring against your eval set.

  4. 04

    Release

    Locked personas and a review & release workflow so nothing off-brand ships.

See it

Same garment. Your campaign.

A plain studio packshot goes in; an on-brand campaign image comes out — the same piece, recast in your light, your mood, your model.

Before Plain white-studio packshot of a camel coat over wide-leg trousers
Studio packshot
After Editorial campaign image of the same camel coat, recast using the brand's DNA in a dark studio
Brand DNA campaign

Why it's a moat

Specifics you own, not an average anyone can copy.

Private by default
Your brand DNA — references, personas, and profile — stays scoped to your workspace. It is never used to generate for another customer, and we do not train public AI models on your content without explicit opt-in.
Consistent identity
Casting, fit, fabric behaviour, and editorial mood carry across every shot — not a different look each time.
Not reproducible
Competitors using general tools get a generic average. Your signature can't be prompted out of a generic model that has never seen your brand DNA.
Owned by you
You own your outputs. Neoatelier owns the adapter and pipeline; your brand has exclusive use of its adapter, with deletion or export on exit. Your imagery never trains models shared with other brands.

Set up Brand-DNA for your catalog.

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