Custom models
Your brand's DNA. Your brand's moat.
The reason generic AI imagery never quite fits a fashion brand is that it was prompted the same way for everyone. Your brand DNA — your references, personas, and brand profile — makes every generation unmistakably yours, and that difference is the whole point.
What it is
A brand DNA profile that captures your aesthetic.
You provide reference images — campaigns, lookbooks, product shots — and brand assets. We capture your Brand DNA: the drape of your fabric, the bodies you cast, the light you shoot in — and apply it directly, through industry-leading AI models, every time you generate.
From then on, every module on the platform generates by channelling your Brand DNA through those models. The same brief produces output that reads as yours, whether it's a PDP packshot or an editorial campaign frame.
How it's built
From references to production-ready generation.
- 01
Curate references
Gather the images and brand assets that define your look. Quality of references shapes quality of every generation.
- 02
Capture privately
We capture your Brand DNA — in minutes, not weeks — and keep it isolated to your workspace, with no exposure to other customers.
- 03
Deploy to your workspace
Your Brand DNA powers every module. Your team generates on-brand assets immediately, with consistent personas.
See it
Same garment. Your campaign.
A plain studio packshot goes in; an on-brand campaign image comes out — the same piece, recast in your light, your mood, your model.
Why it's a moat
Specifics you own, not an average anyone can copy.
- Private by default
- Your brand DNA — references, personas, and profile — stays scoped to your workspace. It is never used to generate for another customer, and we do not train public AI models on your content without explicit opt-in.
- Consistent identity
- Casting, fit, fabric behaviour, and editorial mood carry across every shot — not a different look each time.
- Not reproducible
- Competitors using general tools get a generic average. Your signature can't be prompted out of a generic model that has never seen your brand DNA.
- Owned by you
- Output rights are assigned to your workspace to the extent permitted by law. Enterprise plans can negotiate data portability for your brand DNA.