Brand-DNA
Brand-DNA keeps the same models, the same look, every season.
Brand-consistent generation for your whole catalog — not a model you rent, a discipline your brand owns the outputs of.
What Brand-DNA is not
Not a model you rent.
Tools that sell you a model leave you with a model. Brand DNA is your brand profile, reference images, and saved personas, applied to each generation.
Brand-DNA is included from Team. Locked personas from House; 10+ locked personas, full approval workflow and audit on Enterprise.
How it works
Profile. Personas. Generate. Review.
- 01
Capture
Your brand profile, reference images, and saved personas are kept in your workspace.
- 02
Generate
Each generation applies that profile, those references, and the persona you select.
- 03
Review
Outputs stay in your workspace for your team to review.
- 04
Release
Download or publish the images your team keeps. Saved personas stay available for the next generation.
See it
Same garment. Your campaign.
A plain studio packshot goes in; an on-brand campaign image comes out — the same piece, recast in your light, your mood, your model.
Why it's a moat
Specifics you own, not an average anyone can copy.
- Private by default
- Your brand DNA — references, personas, and profile — stays scoped to your workspace. It is never used to generate for another customer, and we do not train public AI models on your content without explicit opt-in.
- Consistent identity
- Casting, fit, fabric behaviour, and editorial mood carry across every shot — not a different look each time.
- Not reproducible
- Competitors using general tools get a generic average. Your signature can't be prompted out of a generic model that has never seen your brand DNA.
- Owned by you
- You own the outputs generated in your workspace. Your uploads and brand DNA stay there.