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Flat Lay

Packshot quality, at catalog scale.

Upload a product photo and generate a studio-quality flat lay or packshot — correct light, clean shadow, on-brand surface. Produce consistent imagery for your entire catalog without a single white-wall session.

Top-down studio flat lay: folded ivory wool coat with leather gloves and a gold bracelet on warm linen

Across every category

One consistent visual language. Every product type.

Apparel, footwear, jewellery, bags, accessories, watches — same surface library, same light, same level of finish. The visual uniformity premium catalogs demand.

Folded cashmere knit sweater with leather belt, top-down on warm linen
Apparel
Pair of black leather loafers, top-down on warm linen
Footwear
Gold chain necklace, hoop earrings, and bracelet on charcoal velvet
Jewellery
Camel leather handbag with card case and key fob, warm linen background
Bags
Silk scarf, tortoise sunglasses, and leather notebook on warm linen
Accessories
Steel wristwatch with cream dial and tan leather strap on dark walnut
Watches

How it works

Upload once. Packshot at scale.

  1. 01

    Upload the product

    Any clear photo of the piece works — on a hanger, on a model, or a raw studio shot. The AI reads the garment regardless of background.

  2. 02

    Choose style and surface

    Pick a surface texture, lighting mood, and composition style that matches your catalog standard.

  3. 03

    Generate at scale

    Produce the primary flat lay, then batch all colour variants and alternate surfaces in a single run.

Why it matters

The catalog bottleneck, removed.

Consistent catalog
Every packshot shares the same light, angle, and surface — the visual uniformity that premium product pages demand.
Instant color variants
Generate one flat lay, then produce all colorways at low cost. No reshooting the same piece in every available color.
Brand surface library
Save your preferred backgrounds and styling presets. Every team member generates to the same standard without briefing.
PDP-ready output
High resolution, correct aspect ratio, transparent background option — ready for upload directly to your product pages.

Questions

Flat Lay — answered.

Can I control the background surface?

Yes. Choose from a library of brand-appropriate surfaces — white studio, warm stone, brushed linen — or describe a custom surface in the brief.

Does Flat Lay work for accessories and footwear?

Yes. The module handles clothing, footwear, bags, jewellery, and accessories. Category-specific styling presets apply automatically.

What resolution are the outputs?

Outputs are generated at high resolution, suitable for both web PDPs and print. Exact dimensions depend on your plan tier.

Can I generate multiple colourways from the same garment?

Yes. The Flat Lay module includes a colour variation workflow — generate the primary colourway, then batch-produce alternates at a fraction of the original cost.