Terms of Service

1. Agreement

These Terms of Service (“Terms”) govern access to and use of the neofashion.ai platform (“Platform”, “Service”) operated by Fipera Trading F.Z.E, a Free Zone Establishment registered in Ajman Free Zone, United Arab Emirates (“Fipera”, “we”, “us”, “our”).

By creating an account, accessing the Platform, or clicking to accept these Terms, you (“Customer”, “you”, “your”) agree to be bound by these Terms on behalf of yourself and, if applicable, the organisation whose workspace you administer (“Workspace”).

If you do not agree, do not use the Service.

Product name: The Platform is marketed as neofashion.ai. Contractual counterparty is Fipera Trading F.Z.E.

2. Eligibility and authority

2.1 You must be at least 18 years old and have legal capacity to enter into binding contracts.

2.2 If you register on behalf of a company or brand, you represent that you are authorised to bind that entity to these Terms.

2.3 The Service is a B2B tool for fashion and retail businesses. Consumer use is not intended unless explicitly permitted in your plan.

3. The Service

3.1 The Platform provides AI-assisted tools for generating and managing visual marketing content, including image and video generation, Brand DNA–conditioned workflows (brand profile, personas, and product references), and related workspace features.

3.2 We may modify, suspend, or discontinue features with reasonable notice where practicable. Material changes to paid features will be communicated in accordance with Section 18.

3.3 AI outputs are probabilistic and may contain errors, artefacts, or unintended results. You are responsible for reviewing outputs before commercial use. See our AI Output Disclaimer.

3.4 Credits and usage limits are enforced server-side. Unused credits may expire per your plan terms or order form.

4. Accounts and workspaces

4.1 You must provide accurate registration information and keep credentials secure.

4.2 Workspace Owner is responsible for all activity under the Workspace, including invited members.

4.3 You must promptly notify us of unauthorised access at security@neofashion.ai.

4.4 We may suspend or terminate accounts that violate these Terms or the Acceptable Use Policy.

5. Customer content and inputs

5.1 “Customer Content” means images, prompts, brand assets, personas, and other materials you upload or submit.

5.2 You retain ownership of Customer Content. You grant Fipera a non-exclusive, worldwide licence to host, process, transmit, and display Customer Content solely to provide and improve the Service, including passing inputs to AI sub-processors as described in our Privacy Policy.

5.3 You represent that you have all rights, licences, and consents necessary for Customer Content, including for Brand DNA conditioning (references, personas, and brand profile), real-person personas, and commercial publication of generated outputs.

5.4 Optional per-brand model fine-tuning (for example LoRA), if and when enabled for your Workspace under your plan or a separate enterprise order form, is for your Workspace use only. Portability or export of model weights may require a separate enterprise order form. Such fine-tuning is not part of the standard Service as of the effective date of these Terms.

6. Generated output

6.1 Subject to these Terms and applicable law, we assign to you our rights, if any, in output generated specifically for your Workspace from your prompts and inputs (“Output”), to the extent permitted by UAE Federal Decree-Law No. 38 of 2021 and applicable copyright rules.

6.2 No guarantee is made that Output is unique, non-infringing, or suitable for any purpose. You assume all risk for publication and commercial use.

6.3 You must not use Output in ways that violate law, third-party rights, or our Acceptable Use Policy.

7. Fees and payment

7.1 Paid plans and credit packs are billed via Stripe (or other payment methods we designate). Prices are shown at checkout and may change with notice for renewals.

7.2 Taxes (including UAE VAT where applicable) may apply. B2B reverse-charge rules may apply for qualifying business customers.

7.3 Refunds are governed by our Refund & Cancellation Policy. For billing disputes, contact legal@neofashion.ai.

7.4 Failure to pay may result in suspension of paid features.

8. Acceptable use

8.1 You must comply with our Acceptable Use Policy.

8.2 Prohibited uses include, without limitation: illegal content; non-consensual imagery of real persons; content exploiting minors; malware; circumvention of rate limits or credit controls; and reselling the Service without authorisation.

9. Intellectual property

9.1 Fipera and its licensors own the Platform, software, documentation, and branding (excluding Customer Content and Output assigned to you).

9.2 You may not reverse engineer, scrape, or copy the Service except as permitted by law.

9.3 Feedback you provide may be used by us without restriction or compensation.

10. Confidentiality

10.1 Each party may receive confidential information from the other. The receiving party will use reasonable care and not disclose except to personnel and contractors with a need to know, or as required by law.

10.2 This section does not apply to information that is public, independently developed, or rightfully received from a third party.

11. Data protection

11.1 Our Privacy Policy describes how we process personal data.

11.2 Where we process personal data on your behalf as processor, a Data Processing Agreement may apply for enterprise customers.

11.3 You will not submit special categories of personal data unless permitted by law and covered by appropriate agreements.

12. Third-party services

12.1 The Service integrates third-party AI, payment, email, and infrastructure providers listed in our Sub-Processor List.

12.2 We are not responsible for third-party services outside our reasonable control, including AI provider outages.

13. Disclaimers

13.1 THE SERVICE AND OUTPUT ARE PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

13.2 We do not warrant uninterrupted or error-free operation.

14. Limitation of liability

14.1 TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, FIPERA’S TOTAL LIABILITY ARISING FROM OR RELATED TO THESE TERMS SHALL NOT EXCEED THE FEES PAID BY YOU TO FIPERA IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM.

14.2 IN NO EVENT SHALL FIPERA BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR LOSS OF PROFITS, DATA, OR GOODWILL.

14.3 Nothing in these Terms limits liability that cannot be limited under applicable law.

15. Indemnification

You will defend and indemnify Fipera against claims arising from (a) Customer Content or Output, (b) your breach of these Terms, or (c) your violation of law or third-party rights, except to the extent caused by Fipera’s gross negligence or wilful misconduct.

16. Term and termination

16.1 These Terms continue while you use the Service.

16.2 Either party may terminate for material breach if not cured within 30 days of written notice.

16.3 On termination, your access ends and we may delete Workspace data per our retention policy, subject to legal holds.

16.4 Sections that by nature should survive (IP, liability, indemnity, governing law) survive termination.

17. Governing law and disputes

17.1 These Terms are governed by the laws of the United Arab Emirates, without regard to conflict-of-law rules.

17.2 Disputes shall be subject to the exclusive jurisdiction of the competent UAE courts, as confirmed in the published version of these Terms.

18. Changes

We may update these Terms. Material changes will be notified via email or in-app notice. Continued use after the effective date constitutes acceptance. Material adverse changes to paid subscribers may include a termination right where required by law.

19. Contact

Fipera Trading F.Z.E Office C1-1F-SF5937, Ajman Free Zone C1 Building, Ajman Free Zone, United Arab Emirates

Legal: legal@neofashion.ai Security: security@neofashion.ai